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93,500+ happy customers
““It looks just as nice in person as it did in the pictures.””
Barbara M. · 61
““My 4th order — that's how much I like it””
Helen S. · 71
““I normally hesitate with online clothing, but this was a lovely surprise.””
Patricia H. · 74
““The quality surprised me — much nicer than I expected for an online order.””
Sandra L. · 68
The Autumn Sale
The more you add, the more you save
2 ITEMS
10%
3 ITEMS
15%
4 ITEMS
20%
You put on your lipstick. By noon, it's gone. Sound familiar?
Velura gives you 6 velvet matte shades that actually stay put — from your first cup of coffee to your last glass of wine. The formula feels soft, not sticky. It doesn't crack. It doesn't feather. And it won't leave your lips feeling like sandpaper by 5pm.
Just pick a shade, swipe once, and forget about it.
✓ 6 shades, zero filler colors
Every shade in this set earns its spot. From soft nudes to rich berries, each one is designed to flatter — not sit unused at the bottom of your drawer.
✓ Stays on through coffee, lunch, and dinner
This isn't the lipstick that disappears after one meal. The velvet matte formula locks in color and keeps it there — no constant mirror checks, no touch-ups.
✓ Matte that doesn't dry you out
Most mattes leave your lips cracked by 3pm. This one feels soft all day. No flaking. No peeling. Just smooth, comfortable color.
✓ One swipe, full pigment
Skip the three-coat buildup. One pass gives you rich, even coverage that looks like you spent more time than you did.
What you get today
Seasonal production run — once this batch sells out, restock pricing may change.
Get your Velura set today and enjoy beautiful, long-lasting lip color — available while supplies last.
Is this drying on the lips?
No. Unlike most matte formulas, this one is designed to feel comfortable all day. The velvet finish stays smooth without cracking or flaking.
Will the colors work for my skin tone?
The set includes 6 versatile shades tested across multiple undertones — from soft pinks to deep berries. Most women find at least 4-5 shades that work beautifully for them.
How long does it actually last?
Most customers report 6-8 hours of wear without touch-ups, even after eating and drinking. For best results, let the lipstick fully dry before pressing your lips together.
Can I layer these with gloss?
Yes. The matte formula works beautifully on its own or topped with a clear gloss for added dimension.
We love our products and are confident that you will too! That’s why we offer a 30-day return policy. If you're not satisfied with your purchase for any reason, you can return or exchange it within 30 days
We offer Free Shipping on all orders within the USA.
Every package is shipped securely with UPS, and you’ll receive your tracking number within 1 business day so you can follow your delivery every step of the way.
Customer reviews
Real photos, sent in by customers. No stock models, no styling — just what turned up at their door.
3,700+ verified reviews
“The kaftan skims exactly like they say, doesn't cling anywhere. I'm 71 and feel put together the second i put it on. Fabric is substantial, not see through.”
“Saw this on facebook and figured id get burned again. The Draperie dress showed up in 6 days and its actually nicer than the photos. Very happy”
“This is my 4th order from Clarendale. The crossover top doesn't gape like most wrap tops do. I have it in three colors now, thats how much i like it.”
“The delivery was smooth with UPS and I got my tracking the next day. Everything went exactly as promised, which is not always the case when ordering clothes online. Big plus!”
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